Skip to content
Arden & Oak

For Texas companies doing $2M–$50M a year

Websites that win customers.

Done-for-you websites and lead generation from one team of specialists, so your website becomes your best source of leads and sales.

Ask about our lead-target guarantee on your free audit call.

Industries we work with: Home services · Healthcare · Med spas · Mental health · Professional services · Logistics · E-commerce

Measured in leads, not likes.

Every project is judged by the numbers it moves: leads, sales and cost per lead.

Case studies

Case studies coming soon.

We only publish results we can verify, with real numbers and our clients’ permission. Until the first ones are ready, here’s how we’d approach a website in your industry.

Built for your industry.

Concept designs showing how we’d approach a website in each industry. They aren’t client projects; real client work will replace them as it launches.

  • Concept

    Concept: Home Services

    Built around quote requests, emergency calls and service-area pages.

  • Concept

    Concept: Healthcare & Medical

    Built around appointment requests, provider pages and patient trust.

  • Concept

    Concept: Med Spas & Cosmetic

    Built around consultation bookings, treatment pages and before-and-after galleries.

  • Concept

    Concept: Mental Health Clinics

    Built around calm, private intake and clear first steps.

  • Concept

    Concept: Professional Services

    Built around consultation requests, expertise and credibility.

  • Concept

    Concept: Logistics & Traditional Industries

    Built around RFQs, capabilities and coverage areas.

  • Concept

    Concept: E-commerce Brands

    Built around product discovery, trust and repeat purchases.

Most company websites look fine and bring in almost nothing.

It’s rarely the design. The site was built as a one-off project, with no plan to get found, capture leads or prove what’s working.

  1. 01 —

    Built to look good,
    not to sell

    The design wins compliments internally, but visitors can’t tell what to do next, so they leave.

  2. 02 —

    Launched, then
    left alone

    No SEO, no ads, no one watching the numbers. A great site nobody finds is a brochure in a drawer.

  3. 03 —

    Leads with
    nowhere to go

    Forms land in an inbox no one owns. Without tracking and follow-up, you can’t see what’s working.

One growth system. Not five vendors.

Your website is step one of getting customers. Each service plugs into the next, run by one team and reported in one place.

Traffic from Google Search, Google Maps, Google Ads, LinkedIn, Referrals flows into your website, which turns it into phone calls, form leads, booked meetings, reviews, online sales.
  1. 01The foundation

    Website design
    & build

    • Conversion strategy
    • Custom design
    • Copywriting
    • CMS you own

    A fast, custom site with one job: turn the right visitors into qualified conversations. Every page is planned around what your buyers need to see before they reach out.

    Find out more
  2. 02Get found

    SEO &
    AI search

    • Technical SEO
    • Content
    • AI search visibility

    Built for search from day one: clean structure, service pages that rank, and content that answers the questions your buyers ask Google and AI assistants.

    Find out more
  3. 03Bring in leads

    Paid lead
    generation

    • Google Ads
    • Meta Ads
    • Landing pages

    Campaigns pointed at landing pages we built to convert, so every dollar of ad spend lands somewhere designed to capture the lead.

    Find out more
  4. 04Earn trust

    Reviews &
    reputation

    • Review generation
    • Google Business Profile
    • Social proof

    A steady system for collecting and showcasing real reviews, so prospects trust you before the first call.

    Find out more
  5. 05Keep compounding

    Ongoing
    growth plan

    • Lead tracking
    • Monthly reporting
    • CRO testing

    After launch we keep going: tracking every lead to its source, testing what converts better and reporting in plain numbers every month.

    Find out more

Our audit-to-growth framework.

Four steps from a free audit to a steady flow of leads and sales. You always know what’s happening, and when.

Typical timeline. After you sign, sites launch in about 8 weeks (Launch), 10 weeks (Growth) or 12 weeks (Scale). The bars follow a Growth plan.

  1. 01 / Week 0Free

    Free audit

    Find exactly where your leads are leaking.

    TimelineWeek 0 of ~12
  2. 02 / Week 1Before you sign

    Strategy call & proposal

    A written proposal with a fixed price and a qualified-lead target.

    TimelineWeek 1 of ~12
  3. 03 / From week 2~8–12 weeks

    Sign, then build & launch

    Design, copy, build, tracking and SEO.

    TimelineWeek 12 of ~12
  4. 04 / OngoingMonthly

    Grow & report

    Campaigns, testing and monthly reporting.

    After launchOngoing

Led by Kenneth Lopez with a team of specialists.

Kenneth Lopez, founder of Arden & Oak

Founder-led. Specialist-built.

Kenneth Lopez founded Arden & Oak to build websites that win customers, not compliments, after 9 years helping businesses grow online.

Kenneth leads every project with a team of specialists in design, development, SEO and paid ads.

  • Design
  • Development
  • SEO
  • Paid ads

Based in El Paso, TexasWorking with companies nationwide

Clear pricing. No mystery quotes.

Projects start at $10K. After your free audit and strategy call, you get a written proposal with a fixed price and a qualified-lead target. Every plan is built to generate leads; Growth and Scale add the engine behind it.

  • Launch

    From

    $10K

    A premium website built to convert the traffic you already have.

    Pages
    Up to 15
    Timeline
    ~8 weeks
    Support
    30 days
    • Strategy workshop & competitor review
    • Custom design, up to 15 pages
    • Conversion copywriting
    • Technical & on-page SEO
    • Call tracking, GA4 & conversion setup
    • 30 days of post-launch support

    + optional growth plan

  • Growth

    Recommended

    From

    $18K

    Your website plus the search and review engine behind it.

    Pages
    Up to 25
    Timeline
    ~10 weeks
    Support
    90 days
    • Everything in Launch
    • Up to 25 pages, incl. service & location pages
    • SEO & AI search content plan
    • Google Business Profile & review generation system
    • CRM & lead-routing integration
    • 90 days of post-launch optimization

    + optional growth plan

  • Scale

    From

    $30K

    Custom scope for multi-location or multi-service companies.

    Pages
    25+ pages
    Timeline
    ~12 weeks
    Support
    Priority
    • Everything in Growth
    • Paid campaign build & dedicated landing pages
    • Multi-location or multi-division architecture
    • Ongoing conversion testing
    • Monthly strategy call & lead and sales reporting
    • Priority support

    + optional growth plan

Our guarantee

Ask about our lead-target guarantee on your free audit call.

Start with a free audit. Your proposal brings the fixed price and lead target.

Get My Free Website & Lead Audit

Based in Texas. Growing companies across the US.

We know the Texas markets our clients compete in, and we work remotely by video call with companies in El Paso and nationwide.

  • El Paso
  • Dallas
  • Houston
  • Austin
  • San Antonio
  • Fort Worth
  • How much does a website and lead generation project cost?

    Projects start at $10K: Launch from $10K, Growth from $18K and Scale from $30K, with Scale scoped for multi-location or multi-service companies. After your free audit and strategy call you get a written proposal with a fixed price and a qualified-lead target, before you sign anything. Ongoing growth plans are billed monthly.

  • How long does it take?

    The free audit happens in week 0 and your strategy call and proposal follow in week 1. After you sign, a typical timeline to launch is about 8 weeks for Launch, 10 weeks for Growth and 12 weeks for Scale. Your proposal includes a week-by-week schedule.

  • What do you need from us?

    A kickoff video call, access to your current site and analytics, and a point person who can give feedback at each checkpoint. We write the copy, source the imagery and handle the build.

  • What happens after launch?

    We monitor, fix and optimize throughout the support period in your package (30 days, 90 days or priority support). After that you can continue with a growth plan covering SEO, ads, reviews and monthly reporting.

  • Is ad spend included?

    No. Ad spend is paid directly to Google, Meta or other ad platforms from your own account, separate from our fees.

  • Do you work remotely?

    Yes. We work 100% remotely, by video call, with companies in El Paso and nationwide. El Paso is our home base, and kickoff, check-ins and reviews all happen on video calls.

  • Do you work with companies in my industry?

    We work with home services, healthcare & medical, med spas & cosmetic, mental health clinics, professional services, logistics & traditional industries, and e-commerce brands. Not on the list? Ask during your free audit and we’ll tell you honestly whether we’re a good fit.

  • Do you offer a guarantee?

    Ask about our lead-target guarantee on your free audit call.

Find out where your leads are leaking.

We review your website, search visibility, ads and lead flow, then show you what to fix first. No obligation.

Takes about 60 seconds

Get My Free Website & Lead Audit

What do you want more of?

We’ll only use this to send your audit. Privacy policy.

No obligation.

Reviewed personally by Kenneth Lopez

Founder, Arden & Oak

Ask about our lead-target guarantee on your free audit call.